A movement-forward photoshoot for an iconic silhouette.
Info
Client: adidas Originals
Role: Art Directon
Agency: Happylucky
Summary
adidas challenged us to create a lifestyle and product-driven shoot for the iconic Superstar, transitioning from FW24’s bold, colorful narrative to FW25’s confident, high-contrast tonal world. We needed to showcase the shoe’s legendary versatility, rooted in heritage while driving culture forward.
We leaned into fluid, natural movement and kept the camera in motion, using handheld and gimbal techniques to stay close to the action.
The lighting and color mirrored the tonal shift from the previous season, with bold blues highlighting the Superstar. Open, textured spaces set the stage, pairing raw energy with a clean, modern look.
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The images celebrate self-expression and confidence, capturing the Superstar’s evolving legacy with authenticity and style. The Superstar remains an icon, forever original.
A one-of-a-kind Super Bowl LVII experience.
Info
Client: adidas
Role: Senior Designer + Art Director
Agency: Happylucky
Summary
To show up at the biggest sports moment of the year, adidas hosted a multi-day hospitality experience during Super Bowl LVII in Phoenix. We were brought in to evolve the “Impossible is Nothing” creative direction, building a cohesive visual system across space, product, and experience.