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Info
Client: adidas
Role: Art Director
Agency: Happylucky
Summary
We were asked to develop a creative platform to launch a collection of three specialty SMU pack drops at JD/Finish Line, starting with the Run Thru Color pack release. We were asked to develop a creative platform to launch a collection of three specialty SMU pack drops at JD/Finish Line, starting with the Run Thru Color pack release.
Chef Lightner’s cuisine is deeply rooted in nature, drawing inspiration from the shifting seasons and the delicate balance of his surroundings. To capture this philosophy, we needed to create a brand that reflected his connection to place in a meaningful way.
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Info
TK
Summary
Adidas challenged us to create a lifestyle and product-driven shoot for the adidas Superstar, transitioning from FW24’s bold, colorful narrative to FW25’s confident, high-contrast tonal world. We needed to showcase the shoe’s legendary versatility, rooted in heritage while driving culture forward.