Stanley x Messi Retail Launch.
Info
Client: Stanley 1913
Role: Senior Designer
Agency: Happylucky
Summary
A fully immersive retail takeover celebrating the launch of the Messi x Stanley 1913 collection at DSG's House of Sport Miami.
Rooted in Argentina blue, the installation honored Messi’s heritage and the ethos of the campaign, transforming the space into a physical expression of the collaboration’s story and spirit.
The experience came to life through a bold environmental build that paired the brand film and creative with the debut product line, inviting fans to engage with the collection in a memorable, cinematic way.
Branding a future icon of the Pacific Northwest.
Info
Client: Willamette Provisions
Role: Senior Designer
Agency: Happylucky
Summary
Two-Michelin-star chef Matthew Lightner envisioned a dining experience that would elevate the Willamette Valley to a world-class culinary destination. His ever-evolving menu, shaped by nature, required a brand that felt just as fluid and intentional. Our challenge was to create an identity that captured this constant transformation while staying rooted in place.