A one-of-a-kind Super Bowl LVII experience.
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Client: adidas
Role: Senior Designer + Art Director
Agency: Happylucky
Summary
To show up at the biggest sports moment of the year, adidas hosted a multi-day hospitality experience during Super Bowl LVII in Phoenix. We were brought in to evolve the “Impossible is Nothing” creative direction, building a cohesive visual system across space, product, and experience.
The ask was to create a memorable, inclusive environment that reflected the brand’s energy while celebrating the beauty of the Southwest. Our solution focused on interaction—between guests, with the space, and with the brand—crafting a sensory experience rooted in connection and possibility.
The space welcomed over 340 attendees, with 344 RSVPs and more than 450 personalized seeding kits delivered. From custom gifting moments to layered storytelling, every detail was designed to bring the “Impossible is Nothing” ethos to life—celebrating community, creativity, and the energy of the Southwest.
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Client: Mostest
Role: Lorem
Agency: Happylucky
Summary
Mostest is a party brand for people who go all in—on birthdays, promotions, Tuesdays, and everything in between. They came to us with a vision: help people celebrate more, without the stress.